Back to My
WorkI’ve had the privilege of designing and shaping mobile games played by millions of users worldwide. My focus has always been on delivering intuitive UX, delightful interfaces, and systems that keep players engaged. Each project demanded a tailored approach—from designing for casual audiences to iterating with live player data. These experiences honed my skills in aligning user behavior with design goals to create lasting impact.
Key Highlights:
- Design Impact: Helped drive installs, engagement, and monetization by creating intuitive and playful interfaces.
- Problem Solving: Transformed complex mechanics into approachable, accessible experiences for diverse audiences.
- Cross-Team Collaboration: Bridged design, development, and product teams to ensure cohesive player journeys.
- Player-Centered Innovation: Used player feedback and analytics to fine-tune usability and game retention.
My mobile game projects reflect a deep passion for crafting joyful, meaningful experiences. Whether through playful aesthetics or smart design decisions, I aim to make every interaction count.
Due to NDA restrictions, a more detailed breakdown of the process and additional visuals are available upon request.
Jelly Splash
Goal: Create a vibrant puzzle game that maximizes long-term player engagement.
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Challenges:
- Striking the right balance between visual charm and gameplay clarity on small screens.
- Ensuring the UI could support monetization features and new content over time.
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Process:
- Designed colorful, cohesive UI elements that complemented the game’s joyful tone.
- Ran usability studies to optimize navigation and level feedback loops.
- Worked closely with data analysts to iterate on drop-off points and improve retention.
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Solution:
- Contributed to a hit puzzle title that saw over 90 million downloads and strong user reviews on iOS and Android.
Jelly Splash
Website
Pocket Village
Goal: Build intuitive UI for a resource-based game that weaves narrative into core progression.
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Challenges:
- Translating real-time resource systems into easy-to-understand mechanics for casual players.
- Incorporating world-building elements without overwhelming the interface.
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Process:
- Partnered with narrative and system designers to balance storytelling and strategy.
- Created modular UI patterns to support scalability as new content was added.
- Tested early wireframes with users to identify cognitive load and friction points.
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Solution:
- The game launched to positive user feedback, particularly praising its intuitive design and charming world aesthetics.
Bubble Island
Goal: Increase player stickiness and retention through quick, engaging game loops.
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Challenges:
- Designing levels that were satisfying in under 90 seconds of gameplay.
- Creating UI prompts to increase event awareness and replayability.
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Process:
- Iteratively adjusted game pacing and difficulty to optimize session time.
- Improved onboarding flows to reduce early churn.
- Built UI components for seasonal events that improved in-game conversion by 15%.
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Solution:
- Delivered a polished, easy-to-pick-up experience that resonated with casual players and boosted engagement metrics.
Diamond Dash
Goal: Keep gameplay fresh in a high-speed arcade title with a strong social component.
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Challenges:
- Creating excitement and variety while maintaining instant playability.
- Designing systems that encouraged social sharing and leaderboard participation.
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Process:
- Developed modular UI systems that could adapt to weekly challenges and seasonal events.
- Worked with analytics teams to understand feature usage and inform new content designs.
- Focused on microinteractions and animations to enhance player feedback and satisfaction.
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Solution:
- Contributed to a game with over 200 million sessions and a loyal player base, maintained through frequent updates and leaderboard competition.
