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WorkI specialize in designing internal tools that streamline operations, reduce manual effort, and empower cross-functional teams. These tools are built to scale with the business and directly address operational pain points.
- Strategic Focus: Designing intuitive, scalable solutions aligned with real business goals and day-to-day user needs.
- Common Hurdles: Balancing automation with the flexibility required for edge-case workflows and departmental differences.
- Design Approach: Leveraging user research, automation, and data-driven insights to improve visibility and streamline tasks.
- Impactful Results: Creating tools that not only resolve current bottlenecks but also future-proof workflows as the company grows.
These projects highlight my ability to lead end-to-end UX initiatives that blend thoughtful design with strategic problem-solving. The tools I’ve built have improved productivity, communication, and decision-making across multiple teams.
Due to NDA restrictions, a more detailed breakdown of the process and additional visuals are available upon request.
BrainTest Customer Management System
Objective: Overhaul the customer management interface to reduce support delays and improve data visibility.
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Key Challenges:
- Difficult ticket tracking due to fragmented systems.
- Limited filtering options for retrieving specific customer cases.
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Approach:
- Conducted UX audits and interviews with the support team to uncover friction points.
- Designed a clean, role-based dashboard with smart filters, quick-access search, and automated ticket tracking.
- Collaborated with engineers to ensure scalable backend integration with existing tools.
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Outcome:
- Reduced average ticket resolution time by 35%.
- Enhanced customer satisfaction by enabling faster, more personalized support.
Mini-Me Kids Content Management System
Objective: Develop a unified system for managing educational and entertainment content across web and mobile platforms.
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Key Challenges:
- Disconnected workflows across teams managing games, videos, books, and learning tools.
- Quality assurance and brand consistency were difficult to enforce at scale.
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Approach:
- Partnered with content providers, engineers, and designers to gather requirements and pain points.
- Created an easy-to-navigate CMS with drag-and-drop uploading, tagging, preview, and version control.
- Ran iterative usability tests with stakeholders to fine-tune features and flow.
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Outcome:
- Cut content deployment time by 50%.
- Improved collaboration across remote teams and ensured higher output quality and consistency.
