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WorkI bring extensive experience in developing and managing B2C products, focusing on creating engaging, user-centric solutions that align with strategic objectives. By setting clear goals, addressing challenges, and leveraging collaborative, iterative processes, I consistently deliver impactful products that resonate with diverse audiences and drive meaningful results.
BrainTest App
Goal: Develop an intuitive cognitive health platform for older, less tech-savvy users.
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Challenges:
- Addressing the needs of users unfamiliar with digital platforms.
- Balancing scientific accuracy with ease of use.
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Process:
- Conducted user research to identify pain points and preferences.
- Collaborated with clinical experts and developers to design a simple, accessible interface.
- Led iterative usability testing to refine the user experience.
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Solution:
- Delivered a trusted cognitive health assessment tool that aligned with user and business goals, making it accessible and effective for its audience.
BrainTest
Website
Mini-Me Kids Brand
Goal: Create a cohesive suite of engaging, educational products for children.
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Challenges:
- Maintaining consistency across diverse product lines (Games, Videos, Books, and Academy).
- Balancing entertainment with educational value.
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Process:
- Collaborated with designers, content creators, and educators to align on objectives.
- Designed vibrant, interactive experiences for Games and Videos to captivate young users.
- Focused on skill-building and learning for Books and Academy, ensuring easy navigation and appealing visuals.
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Solution:
- Established a unified brand identity and delivered engaging, age-appropriate products across multiple formats, enhancing the brand’s market presence.
Unlimited Gamez
Goal: Optimize the user journey for a subscription-based gaming platform.
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Challenges:
- Identifying and resolving user pain points within the platform.
- Creating an engaging and seamless user experience to drive retention.
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Process:
- Analyzed user behaviour and gathered feedback to identify improvement areas.
- Worked closely with developers and designers to curate a diverse game catalogue.
- Redesigned the platform interface for improved usability and visual appeal.
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Solution:
- Delivered a streamlined, intuitive platform that enhanced user satisfaction, contributing to subscriber growth and retention.