Milim Kim-Sinoy - UX Designer and a Product Manager in Canada

BrainTest Clinical App: B2B Collaboration with Universities

My work on the BrainTest Clinical App provided a unique opportunity to collaborate with academic institutions conducting cognitive studies. This experience required balancing the goals of cutting-edge technology with the rigorous demands of academic research.

Goals

Create a reliable digital tool for early detection and monitoring of cognitive decline.
Support academic research by aligning the app with the specific needs of universities and research institutions.

Challenges

Addressing the diverse and complex requirements of different research studies.
Ensuring the app met high scientific and clinical standards.
Facilitating seamless adoption and integration into university workflows.

Process

Engaging with Academic Institutions:
- Initiated and maintained partnerships with universities and research teams.
- Conducted detailed consultations to understand their study protocols and requirements.
Customizing the App:
- Worked with the development team to tailor features for academic use, such as advanced data tracking and reporting capabilities.
- Incorporated feedback from researchers to ensure the app’s usability in academic environments.
Onboarding and Support:
- Collaborated as part of a team to provide training and technical support to university research teams.
- Created resources and workflows to simplify adoption and maximize efficiency.
Continuous Improvement:
- Collected user feedback from both researchers and study participants.
- Contributed to iterative updates to refine the app’s functionality and user experience.

Solution

Delivered a flexible, user-friendly tool that seamlessly integrated into academic research workflows.
Enhanced the app’s functionality to meet the specific needs of cognitive studies, including customizable data collection and analysis features.
Strengthened relationships with universities by providing reliable support and tailored solutions.

Impact

Supported groundbreaking research by ensuring the app aligned with academic and clinical standards.
Facilitated efficient data collection and analysis, contributing to advancements in cognitive science.
Demonstrated the value of collaboration between technology providers and academic institutions, leading to mutual success.